Training Page

This page holds all current and known Analytics training docs and knowledge.

Analytics General Information

AM Excel Formulas

Description: Useful functions for Excel.

Go To

How to Benchmark

Description: How to Benchmark.

Go To

Analytics Overview

Description: Analytics meetings/task overview

Go To

Adding Billing Information

Description: How to Add billing to a FB ad account.

Go To

Web Audits

Description: How to do a web audit for sprints.

Go To

Online Web Conversion Tracking

Description: How to set up pixel conversion tracking.

Go To

How To Upload Ads

Description: How to upload facebook ads.

Go To

Sprint Rebuttles

Description: How to rebuttle common client objections

Go To

Roll Through Steps

Description: How to do roll throughs.

Go To

Google PPC General Information

Optimizations

Description: Optimization Recommendations.

Go To

PPC SOP Tag Assistant

Description: Putting google tags on the website.

Go To

PPC SOP Google Analytics

Description: Putting Google analytics on a website.

Go To

Creating PPC Account

Description: How to create a ppc account.

Go To

PPC Keyword Research

Description: Best keyword research practices.

Go To

PPC Creating Campaigns

Description: How to create campaigns.

Go To

PPC Creating Ad Groups

Description: How to create ad groups.

Go To

PPC Billing Setup

Description: How to set up client billing.

Go To

PPC Conversion Setup

Description: How to set up online conversions.

Go To